The Everyday Leader's Journal

How to Influence: Communicate Up, Down, and Across to Get Work Done

Written by Gavin Brown | Jan 30, 2026 10:53:34 AM

In many workplaces, titles don’t mean as much as they used to. Teams are smaller. Projects are shared. Work moves through partners, not reporting lines. So you may need to lead people who do not report to you.

What decides if your project moves or gets stuck? Influence without authority.

This skill helps you turn ideas into action across teams like product, design, engineering, marketing, and ops. No matter your role—project lead, specialist, or new hire—your ability to influence others can speed up your growth.

Being influential at work amplifies your professional skills by turning expertise into action and results—not just good ideas. When you can communicate effectively up, down, and across, you build trust with leaders, earn buy-in from peers, and help teams move from compliance to commitment. Those relationships help you break through silos and align stakeholders around shared goals, which is essential for driving meaningful change in modern, networked organizations.

What is influencing and where does it come from?

Influencing is getting people to choose a direction without being able to force it.

It’s when someone changes their mind, priorities, or actions because your message makes sense to them: it's not about authority, it's about alignment. People act because they agree, not because they must.

Influencing matters because most work depends on other teams, and you often need support from people who don’t report to you. When you can align people, you can deliver results faster: decisions happen sooner, blockers get removed, confusion and rework drop, projects move forward smoothly, and your career and reputation grow along the way.

How does influencing work?

Moreover, influence works in steps. You don’t “convince” people in one moment, you reduce resistance and increase clarity until “yes” feels natural. A simple flow looks like this:

  1. Get attention: “This is worth your time.”

  2. Create understanding: “Here is the goal and the reason.”

  3. Make it relevant: “This helps you, your team, or the company.”

  4. Reduce risk: “This is safe and realistic.”

  5. Ask for a clear next step: “Here is what we should do next.”

The Four Sources of Influence

Influence mostly comes from credibility: what people trust about you and your idea. When you don’t have positional power, you earn the right to lead through credibility.

Four common sources of influence in the workplace include:

  1. Skill and knowledge: People believe you understand the problem.

  2. Relationships: People feel respected and heard when they work with you.

  3. Proof of delivery: People trust you because you finish and follow through.

  4. Support from others: People take it seriously when a respected person backs it.

At the center of all four is one thing: trust.

Trust grows when you are clear, honest, and consistent.

Communicate Up by Making Decisions Easy

When you communicate up, leaders need decision-ready input: what decision you need, why now, what you recommend, and the tradeoffs. 

Leaders have little time and many calls to make. When you speak to them, your job is to make the decision simple. Don’t bring a problem by itself but a clear recommendation. Say what is happening, why it matters, what you suggest, and what you need from them. Keep it short so they can respond fast.

Make the value clear. Don’t assume urgency is obvious. Link your request to goals they already own, like revenue, risk, customer impact, speed, cost, or brand trust. If they agree early, stop talking. A strong “yes” does not need a long speech.

For big changes, you may not have every detail on day one. That is normal. Share the end picture first. Explain what will be different when it works, what problem it avoids or what gain it creates, and what first step you want to take now. Your aim is to build confidence without overpromising.

Communicate Down by Setting Clear Expectations

When you communicate down, people need clarity and room to own the work: the goal, what “done” means, constraints, and check-in points—not constant pings. 

And, you can lead without being the formal manager. You lead by creating clarity and reducing confusion. Avoid giving real tasks through quick pings or casual asks, because vague requests cause delays later. Set a short chat and agree on the outcome, the deadline, what “done” means, and who to ask if something gets stuck.

For important work, ask the person to repeat the plan in their own words. This is not a test. It is a quick check that you both mean the same thing and that no key step is missing.

Instead of controlling every step, set the goal and the guardrails. Describe what success looks like, what must not change, and what limits exist around time, scope, or quality. When people know the target and the rules, they can act without waiting for you.

Communicate Across by Removing Friction Early

When you communicate across, peers need respect and predictability: shared context, clear ownership, and a request that fits their reality.

Cross-team work often fails because teams have different context and pressure, not because people are careless. Build relationships before you need help. Learn how other teams work, what they are judged on, and when they are busiest. When you ask for support, show respect for their workload and agree on a realistic timeline. Ask what would make your request easier to support.

To avoid “I thought you owned that,” map ownership in simple words. Clarify who will do the work, who will make the final call, who must give input, and who needs updates. Keep it light. The goal is not process. The goal is clear ownership so work does not fall through gaps.